Our vision is to provide down-to-earth, affordable and personalised digital marketing solutions to help business owners achieve financial and lifestyle freedom all while running a successful business. The whole IDM Team are in your corner every step of the way, we are there to pivot and offer solutions when things don’t go quite right and there to hi-five when things do
Hello, I’m Kelley, a dedicated traveller and explorer at heart!
My life’s true calling and unwavering passion is to discover the wonders of our magnificent world.
I firmly believe that my most profound lessons have been learned while traversing the globe, far more than any classroom could ever offer.
I wasn’t born into a family of entrepreneurs; it’s just in my DNA. I always sensed I was a bit different—never quite fitting in anywhere and certainly not conforming to any moulds.
Launched my first travel agency business at 18, sold it, and then embarked on a global adventure for many years, 59 countries in counting.
I have been a European Contiki Tour guide and lived internationally for many years before choosing to create a home base for myself in Victoria Australia.
It soon became apparent that a conventional 9-to-5 job would never fulfil my entrepreneurial spirit. I yearned for more, and then the global pandemic struck, grounding my dreams and wanderlust. Fueled by a deep desire to soar once again, I founded Imagine Digital Marketing.
For years, our team has been dedicated to helping small businesses shine in the digital realm. Now, I’m thrilled to unite my expertise in digital marketing with my profound love for travel.
My mission is to assist fellow tourism operators in reaching their target audiences, ensuring they can provide extraordinary adventures for their eager travellers.
Together, we’ll paint the world with vibrant experiences and unforgettable journeys
I have been a free spirit my whole life, I don’t really like to let things bog me down hence having 15 different jobs by the time I was 30. I am not afraid to try things, to start things or of failure I guess this is my Entrepreneurial spirit. As most of you know by now I am an avid traveller I have travelled my whole life. I literally work to travel, most of the time 3 jobs at a time. I would budget, save and plan trips one after the other.
I have been a free spirit my whole life, I don’t really like to let things bog me down hence having 15 different jobs by the time I was 30. I am not afraid to try things, to start things or of failure I guess this is my Entrepreneurial spirit. As most of you know by now I am an avid traveller I have travelled my whole life. I literally work to travel, most of the time 3 jobs at a time. I would budget, save and plan trips one after the other.
Skip forward to 2020, we were working at a motel in Gippsland Victoria 7 days a week, 16 hours a day and on call at night so you can imagine how much we looked forward to the holidays. The dreaded Covid hit the world and turned everyone’s life upside down, I felt like my wings had been clipped. The world shut down, lives shut down, we were being told to stay indoors, here in Victoria we went through 7 lockdowns….7…..!!!
We were not allowed to go more than 5km from our homes, there was a curfew put in place after dark, we were isolated from our friends and family and for me, the worst of all was being told. NO, YOU CAN NOT TRAVEL.. It felt like being in Jail.
I’ll be honest I went through a pretty dark phase, I was restless and bored and did not like the fact that I could not just take off whenever I wanted, In saying that I was also very thankful to be in a safe place and to still have a job. Lots of people were in a worse position than I was but this was the emotions I went through in that dreaded year.
I decided that I needed to keep my brain busy, I missed travel so much and have some much random information stored in my brain from being a Contiki tour guide that I decided I needed to share it with the world. “I’ll make a blog” I remember saying to myself, share my experiences with the world and keep those travel spirits alive.
Make a blog they said, it will be fun they said.. HA!
I had no experience in websites at all and decided that I would teach myself, so I did! I’ll be honest the first few months there were a couple of tantrums, and plenty of tears but in the end, it was worth it. I created Our Paths May Cross, a travel blog designed to inspire people to explore this beautiful world of ours.
I realised through the process that I really enjoyed building and designing this website, it was challenging and so rewarding.
I decided that I needed to keep my brain busy, I missed travel so much and have some much random information stored in my brain from being a Contiki tour guide that I decided I needed to share it with the world. “I’ll make a blog” I remember saying to myself, share my experiences with the world and keep those travel spirits alive.
Make a blog they said, it will be fun they said.. HA!
I had no experience in websites at all and decided that I would teach myself, so I did! I’ll be honest the first few months there were a couple of tantrums, and plenty of tears but in the end, it was worth it. I created Our Paths May Cross, a travel blog designed to inspire people to explore this beautiful world of ours.
I realised through the process that I really enjoyed building and designing this website, it was challenging and so rewarding.
I looked into the world of Digital Marketing, and I came across heaps of courses offering the world. “Make 5k a month and only work 4 hours” bla bla bla, that type of thing, I researched until I came across one that looked super hands-on and interactive. The course itself was super expensive, but I knew in my heart that this was what I wanted to do so I just decided to do it, to invest in myself.
I worked my way through the digital marketing course while working full-time. I worked on it early mornings, and late nights and got my certification. Imagine Digital Marketing was born.
You couldn’t keep me out of the Travel Industry for long…..I decided to combine my passion for digital marketing and my love for travel to help businesses in the tourism industry to show off their unique style and be seen online.
I looked into the world of Digital Marketing, and I came across heaps of courses offering the world. “Make 5k a month and only work 4 hours” bla bla bla, that type of thing, I researched until I came across one that looked super hands-on and interactive. The course itself was super expensive, but I knew in my heart that this was what I wanted to do so I just decided to do it, to invest in myself.
I worked my way through the digital marketing course while working full-time. I worked on it early mornings, and late nights and got my certification. Imagine Digital Marketing was born.
You couldn’t keep me out of the Travel Industry for long…..I decided to combine my passion for digital marketing and my love for travel to help businesses in the tourism industry to show off their unique style and be seen online.
We pride ourselves on being anything but your average marketing company. But what sets us apart from the hundreds of other marketers out there?
That’s easy, our down-to-earth, approachable nature, and most importantly, our genuine care for our client’s success. We build strong relationships with our clients, taking the time to understand their aspirations, challenges, and vision for their businesses.
We believe in having an open, honest and transparent relationship. Communication is the key to success with all aspects of life.
Our team live and breathe marketing, we are genuine people who want to see you and your business succeed in life and business.
You and your business is unique and we know your business had a certain style/message. We tailor our content and style to a line with your core values.
We know things change, markets change, and budgets change we are flexible with your campaigns and work with you to suit your marketing needs.